ESTEBAN

RIBANT

Accelerate growth through
efficient operations
and performance marketing

THE
CHANGE
AGENT

I am the change agent for your business

Helping you accelerate growth through efficient operations and lean marketing strategies.

Achieving ongoing profitability requires navigating different challenges, but it is achievable when leveraging technology, employing lean marketing tactics, and optimising operational efficiency.

MY

SERVICES

I help leaders deliver positive impact by working hand in hand to resolve their business challenges linked to operations and performance marketing

OPERATIONAL
EXCELLENCE

Review and improve your processes and tech stack, I support any size of company, from a small team or startup to a large organisation, to streamline your operating model ensuring an optimal operating cost while maximising the overall outcome or your team or company.

  • Operational strategy

  • Innovation & change management

  • MarkTech integration

  • Media operations

  • Resource & capacity management

    • Utilisation

    • Billability

    • Profitability

  • Process optimisation

  • Cross-functional collaboration

Specialised in


PERFORMANCE
MARKETING

Strenghten your value proposition, visualise and understand your marketing data better and increase ROAS

  • Digital marketing

  • Advertising & performance marketing

    • Social media (Meta, Tiktok, X, Youtube)

    • Search (SEA & SEO)

    • Amazon search

    • Programmatic

    • CRM

  • Data analysis & dashboarding

  • Marktech

HOW I
WORK

A structured
but adaptable approach


PROBLEM

STATEMENT


IN DEPTH

AUDIT


STRATEGISE


IMPLEMENT

TEST,
LEARN,
IMPROVE

ABOUT MYSELF

I am a result-oriented business consultant with 8+ years of marketing and operations experience.

As a fractional COO, I focus on innovative solutions to enhance organisational performance. In my international career, I have worked on both client and agency sides, managing capacity for a workforce of 600+ people, coordinating a global agency transition at Philips, and optimising operations for clients like Nike EMEA and Philips. I enjoy collaborating with diverse, talented individuals who aim to make a positive impact through technology.

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